Opel is claiming its new Insignia flagship has already attracted over 50,000 orders across Europe.
"Current orders are well above what Opel had expected to receive despite order books for the Insignia Grand Sport and the Insignia Sports Tourer only having opened in mid-February and the flagship only having arrived at dealership in many major markets in late June," the automaker said.
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Alook at the take rates of various features showed a high percentage order the cars with features such the intelligent on-board navigation system Navi 900 IntelliLink, AGR-certified ergonomic seats, or new generation IntelliLux LED matrix headlights.
"We are obviously delighted with the current success of the new Insignia. It shows that our new flagship has all the right ingredients – it looks great, delivers on driving pleasure and comes with a high level of comfort," said Opel sales & aftersales chief Peter Küspert. "Furthermore, the orders for the innovative solutions and options show that our customers appreciate our approach of making trendsetting systems and features available to a wide audience and not just a select few."
Almost 90% of cars have been ordered with the top infotainment system with navigation and eight inch capacitive colour touchscreen. The map data covers all of Europe, and with OnStar, destinations that come from the OnStar advisor or that are sent in advance via the myOpel smartphone app can be downloaded directly. The system is compatible with Apple CarPlay and Android Auto, thus bringing the world of smartphones into the car. This allows Apple users to make calls, start navigation directions to a destination with Apple Maps. If OnStar is fitted, smartphones can also connect to the car's 4G/LTE Wi-Fi Hotspot.
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Opel said 70% of new Insignias are ordered with the ergonomically certified AGR (Aktion Gesunder Rücken / Campaign for Healthier Backs) front seats which offer a unique combination of electric side bolster settings, massage, memory and ventilation functions.
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By GlobalDataIntelliLux LED matrix headlights are included on 63% of cars ordered so far. In the Insignia, 32 LED segments – twice as many as in the Astra – take over the high beam function. The increased number of LED segments enables the various light patterns to adapt to the prevailing traffic situation even more precisely and the transitions are faster and more seamless. To improve visibility even further while driving through curves on full high beam, engineers added an innovative active curve lighting function. A further, dedicated LED spotlight located within the low beam module provides additional illumination at full high beam for up to 400m.
Higher level trims are also proving extremely popular. Currently, over 60% of orders are for cars with higher trims which add equipment and features buyers do not need to order as options.
