Nuance Communications says the name for its forthcoming automotive spin-off will be Cerence.
The new brand and identity will become official when the business separates from Nuance on 1 October this year. At that time, Cerence will become an independent, publicly traded automotive software company.
“We believe Cerence exudes the right balance of strength, elegance, confidence and control and we look forward to bringing to this brand to life,” said Nuance SVP corporate marketing and future chief marketing and communications officer at Cerence, Richard Mack.
The business brings together voice, touch, gesture, emotion, and gaze innovations. It creates deeper connections between drivers, their cars and the digital world around them.
It currently powers AI in more than 280m cars on the road globally across more than 40 languages and for nearly every major automaker in the world, including Audi, BMW, Daimler, Ford, Geely, GM, SAIC, Toyota and many more.