Japanese automaker Nissan Motor Company reported a 17.5% plunge in global sales to 207,162 vehicles in August 2026, including models sold under the Nissan and Infiniti brands, with sales in Japan rising by 9.7% to 27,810 units, while overseas sales fell by over 20% to 179,352 units.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
In the first eight months of the year, Nissan’s global vehicle sales fell by more than 9% to 1,932,725 units, with sales in Japan rising slightly to 280,917 units, while overseas sales fell by 11% to 1,651,808 units. Sales in China plunged by 27% to 289,410 units year-to-date, while in Europe sales declined by 12% to 199,424 units. North America sales declined by 2% to 881,860 units, with sales in the US down slightly to 640,882 units, while sales in Canada dropped by 15% to 67,220 units, and in Mexico sales fell by 1.5% to 173,758 units.
Nissan’s global vehicle production fell by 11% to 1,700,352 units in the eight-month period, excluding vehicles produced this year by its former joint venture, Renault Nissan Automotive India, with output in Japan rising by 1% to 380,465 units, while overseas volumes declined by 14% to 1,319,887 units. Output in the US surged by 24% to 397,090 units in this period, while production in Mexico plunged by 25% to 340,683 units, as the company continued to shift production to the US in response to the Trump administration’s trade policies. Production in China fell by 32% to 255,601 units in this period, while output in the UK rebounded by 16% to 172,446 units.
Exports from Japan rose by over 5% to 227,220 units year-to-date, with shipments to North America surging by over 22% to 110,462 units, while exports to other markets combined fell by 6% to 115,658 units.
