Japanese automaker Nissan Motor Company reported a 10% decline in global sales to 249,759 vehicles in September 2026, including models sold under the Nissan and Infiniti brands, with an 18% rise in Japanese registrations to 45,315 units more than offset by a 15% drop in overseas sales to 204,444 units.
In the first nine months of the year, Nissan’s global vehicle sales fell by over 9% to 2,182,484 units, with sales in Japan rising by over 2% to 362,232 units, while overseas sales fell by 11% to 1,856,252 units.
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Sales in China plunged by 31% to 313,068 units year-to-date, while sales in Europe declined by 9% to 235,818 units. North American sales declined slightly to 989,644 units, with sales in the US and Mexico rising slightly to 716,283 units and 198,031 units, respectively, while sales in Canada plunged by 33% to 75,330 units.
Nissan’s global vehicle production fell by 12% to 1,922,967 units in the nine-month period, excluding vehicles produced this year by its former joint venture, Renault Nissan Automotive India, with output in Japan rising by over 2% to 435,173 units, while overseas volumes declined by 15% to 1,487,794 units. Output in the US surged by 41% to 450,996 units in this period, while production in Mexico plunged by 25% to 385,038 units, as the company continued to shift production to the US in response to the Trump administration’s trade policies. Production in China fell by 36% to 281,079 units in this period, while output in the UK rebounded by 13% to 198,621 units.
Exports from Japan rose by almost 6% to 255,076 units year-to-date, with shipments to North America surging by 21% to 120,365 units, while exports to other markets combined fell by over 5% to 133,611 units.
