Nissan Motor Company showcased for the first time two all-new, China-made models at the 10th Philippine International Motor Show, underscoring the growing role that China is playing in the Japanese automaker’s global new product development strategy.
Nissan unveiled the all-new, China-made Navara Pro plug-in hybrid pickup truck at the show in Manila, alongside the all-new Primera EV battery-powered sedan. Detailed specifications and technical data for the two models will be released closer to their market launch.
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In April, the automaker announced under its latest Nissan Vision global strategy that China will play an increasingly pivotal role in the company’s global product strategy, becoming a global hub for both technology innovation and vehicle exports, to help improve the company’s product competitiveness. The company added that the new Navara and Primera “signal the start of a broader rollout of models designed and developed in China for select global markets.”
Nissan pointed out that the all-new Primera EV sedan has a “clean, streamlined design with a strong focus on premium comfort and advanced in-cabin technology, with a refined interior and enhanced connectivity features, reflecting Nissan’s direction in delivering a more elevated and technology-driven driving experience.”
The new Nissan Navara Pro plug-in hybrid was described as having a “tough and assertive design built for both work and lifestyle use. Combining Nissan’s strong 4×4 heritage with electrified performance, it represents the brand’s next step in bringing electrification to the pickup segment.”
Nissan Motor’s chief performance officer, Guillaume Cartier, said in a statement: “As a lead market, China plays a dual role for Nissan, both as a strong market in its own right and a critical source of global competitiveness. This unveiling signals the beginning of our ‘From China’ export strategy, and I am pleased to see these vehicles reaching customers beyond China for the first time. The models demonstrate strong product competitiveness and represent an important step in strengthening our global portfolio and responding more quickly to diverse customer needs. We are excited to bring them to customers in the Philippines as we continue to accelerate this momentum across markets.”
