Nissan plans to launch three new electric vehicles and five e-Power (plug-in hybrids) models in Japan by the end of fiscal 2022, the company announced today.

Nissan expects electric vehicles and e-Power models to make up 40% of sales in Japan by the end of the company’s 2022 fiscal year. By fiscal 2025, Nissan expects half of the vehicles it sells to be electric or e-Power models.

Speaking in Yokohama, Daniele Schillaci, Nissan’s executive vice president for global marketing and sales, zero-emission vehicles and the battery business and chairman of the Management Committee for Japan/Asia and Oceania, said: “As our domestic market, we are proud that Japan is leading the way forward when it comes to Nissan Intelligent Mobility. This vision is changing the customer experience by delivering technologies and services that are making their lives better and also enabling steady profitable growth through Nissan M.O.V.E. to 2022.”

The Nissan Intelligent Mobility vision will also have an expanded footprint throughout the company’s dealerships. Nissan will develop a new store format centred around the customer shopping area and build new walk-in stores and brand experience stores that give customers the Nissan Intelligent Mobility experience.

Every step of the car-buying process will be increasingly digitalised, from initial purchase consideration to after sales, Nissan says. Moving away from a conventional, fragmented service model, Nissan will create one that provides customers the service they need, when they need it, it says.

“The new store formats and digitisation will personalise Nissan’s communications with customers,” said Asako Hoshino, senior vice president of Nissan and head of the Operations Committee for Japan. “We’ll enhance customer satisfaction by delivering seamless quality services.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Nissan is also expanding car sharing services, building on the success of its e-share mobi program.

“Car sharing will be critical to addressing the long-term opportunity in new mobility services in Japan,” Hoshino added. “We will expand car sharing services from 30 to 500 locations in Japan by the end of our 2018 fiscal year.”

Under the wider Nissan M.O.V.E. to 2022 plan, the company is targeting an 8% operating margin and seeking to lift annual revenue from JPY12,800bn (US$11.9bn) to JPY16,500bn. Along with investment in Nissan Intelligent Mobility, the company is prioritising solid profits and growth in Japan, China, the US, and Mexico; securing a return on recent investments in Brazil, Russia, India and Argentina, as well as the Infiniti and Datsun brands; and capturing the full potential of its brands in Europe, the Middle East and ASEAN.

The plan also aims to make Nissan a leader in electrification, autonomous driving and mobility services. The company expects to sell 1m electrified vehicles (e-Power and EVs)