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July 14, 2015

NEW ZEALAND: June sales rebound after flat May

After a flat May, new vehicle sales in New Zealand bounced back in June to 13,030 units, setting a record for the month which was the fifth strongest on record.

After a flat May, new vehicle sales in New Zealand bounced back in June to 13,030 units, setting a record for the month which was the fifth strongest on record.

Such volume has not been seen in the country since August 1984’s 13,157 registrations. The best month on record was July 1984 (13,983).

Toyota remained overall market leader in June with a 23% share (2,942 vehicles) followed by GM’s Holden (11%, 1,373) and Ford (10%, 1,277 vehicles). Year to date, Toyota, Holden and Ford remain overall leaders.

New passenger car registrations rose 504 units year on year to 9,021. Toyota headed the segment followed by Holden and Hyundai. The top selling passenger model was the RAV4 (613 vehicles) followed by the Highlander [Kluger] and Corolla (436 vehicles). Registrations of the Toyota SUVs were boosted by sales to rental companies.

New commercial vehicle registrations of 4,009 vehicles in June were up just seven units on June 2014. For once, Ford displaced Toyota as segment leader but Toyota continued to lead year to date.  

Ford’s Ranger remained top selling commercial vehicle model last month followed by the Holden Colorado and Toyota Hilux. Year to date, the Ranger also led with 16% market share followed by the Hilux and Nissan Navara. 

The Ford Ranger was the top selling model overall in June followed by the RAV4 and Highlander. Year to date top sellers were the Ranger, Hilux and Corolla with two more commercial vehicles rounding out the top five – Navara and Colorado.

NZ is thus now like the US where ‘commercial’ models long ago muscled out passenger models from the top of the chart.

Reflecting that, the sports utility vehicle segment remained dominant, increasing to 37% market share in June and 33% year to date. Pick-up/chassis cabs took 24% last month and 21% year to date. The small passenger vehicle segment remained the third biggest segment but share slipped to 12% in June and 14% year to date. This compares to 18% last year.  

“Sales of new vehicles remain strong despite other economic indicators showing the economy may be flattening out. If the current rate of sales continues we could see new vehicle registrations break the 130,000 barrier for the first time,” said Motor Industry Association CEO David Crawford.

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