Mercedes set for Q3 sales hit due to chips - Just Auto
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Mercedes set for Q3 sales hit due to chips

02 Sep 2021

The global semiconductor shortage deepens.

Mercedes set for Q3 sales hit due to chips

Daimler is anticipating significantly lower sales at its Mercedes cars unit in the third quarter  due to the global semiconductors shortage according to a German media report.

Daimler CEO Ola Kaellenius told trade publication Automobilwoche that plant closings at semiconductor suppliers in Malaysia and elsewhere, have made the challenge to maintain production “even greater, so that our sales in the third quarter will probably be noticeably below the second quarter.”

Daimler’s warning on the weaker short-term outlook due to semiconductor shortages follow similar warnings at automotive OEMs – and major suppliers – around the world.

Analysis by GlobalData, a leading data and analytics company, suggests that the automotive industry – so far this year – is being hit by lost production and revenue worth up to $100bn caused by the chips shortage.

“Losses will extend at least into Q3, but are expected to ease in Q4 as chip inventory is backfilled,” says Calum MacRae, Automotive Analyst at GlobalData.

The latest analysis by GlobalData puts the year-to-date revenue losses incurred by vehicle manufacturers due to suspended production at between $60.9 billion and $100.5 billion. Worldwide, some 155 plants have suffered shutdowns due to shortages of crucial semiconductor components.