McLaren Automotive says that between now and 2025, it will launch 18 new models and derivatives and become 100% electric-hybrid powertrain.
The racing brand's road car automotive unit outlined its strategy at the Goodwood Festival of Speed. 'Track25' is an evolution of the Track22 plan that was first launched at the Geneva Motor Show in 2016.
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McLaren says it is committed to ensuring that its sportscar and supercar range will be hybrid within seven years. It will also evaluate 'new augmented driving features and help develop a lighter, superfast-charging, high-power battery system for performance applications that is expected to have over 30 minutes of electric range around a race track'.
The company will also continue its drive to win the new supercar 'weight race' which complements a GBP50m investment in developing and manufacturing the future of lightweighting technology with the soon to-open McLaren Composites Technology Centre (MCTC). Once fully operational, McLaren says the MCTC will mean around 57 per cent of vehicle content by value will be UK sourced.
McLaren says that investment in 18 new models or derivatives will help lift production by almost 75 per cent over current levels to around 6,000 cars a year by the middle of the next decade. As now, all will be hand-assembled at the McLaren Production Centre in Woking, England.
Future McLaren cars will feature enhanced cyber protection, improved vehicle tracking and over-the-air (OTA) software updates, 'allowing McLaren customers to benefit from new features without the need for inconvenient downtime at retailers'.
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By GlobalDataCurrently retailed in 31 markets around the world through an 86-stong retailer network, McLaren Automotive is looking at both expanding in existing markets as well as evaluating several major new markets including Russia, India and Central/Eastern Europe. Rising demand means the aim will be to reach 100 retailers within the life of the Track25 plan.
"Our ambitions continue to grow and our £1.2bn Track25 business plan which covers 18 new models, including a new McLaren P1TM, is clear proof of that," said Mike Flewitt, Chief Executive Officer, McLaren Automotive. "We are a luxury brand that is committed to investing in innovation, whether that's in the development and manufacture of our own carbon fibre tubs as part of a new £50m British-based production centre, new powertrains with our entire range due to be hybrid by 2025 or the deployment of technology to enhance the driving and owning experience."
