Malaysia’s second national car company, Perodua, plans to start sales in South Africa by the end of this year or early 2013.
Managing director Datuk Aminar Rashid Salleh is confident that Perodua can make inroads into market and will make a final decision by the third quarter of this year.
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Aminar said in an interview with Business Times that the company is also zeroing in on other emerging markets to help achieve its target to sell 20,000 cars overseas by 2015.
The company aims to sell 10,000 to 11,000 cars this year in existing markets such as the UK, Mauritius, Singapore, Nepal, Fiji and Sri Lanka. Collectively these markets contribute just under 5% of Perodua’s total sales.
Aminar said Perodua has set aside RM50m as capital expenditure this year to help increase new vehicle sales. The company also wants to boost its spare parts and car service business by setting up new sales and service centres coupled with body and paint workshops.
Perodua sold 180,000 passenger cars in 2011 and wants to increase this to 188,000 units this year. In Malaysia, Perodua has 172 outlets nationwide with company owning 30%. Aminar said the carmaker will set up new branches on its own and with the help of dealers.
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