Lucid Group has formed an operational partnership with Swiss automotive distributor Emil Frey as it prepares to enter the French market.
The US-based EV maker said the arrangement brings together its own import structure and Emil Frey France’s automotive know-how and operational support.
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As part of the launch, Lucid and Emil Frey France plan to introduce the brand and its products at the 2026 Paris Motor Show next month.
Under the partnership, Lucid said it will keep control of its brand, commercial strategy and customer experience through its own import organisation.
Emil Frey France’s Import Division will provide operational services designed to support customers across a range of functions.
The collaboration is expected to underpin the French roll-out of Lucid’s vehicle range, including the Lucid Air saloon and the Lucid Gravity SUV.
Lucid president of Europe Lawrence Hamilton said: “France is one of Europe’s most important automotive markets and represents a key pillar of Lucid’s expansion strategy.
“This partnership brings together our industry-leading vehicles and technology with Emil Frey’s unparalleled operational expertise and customer support. Together, we are building the foundation to deliver exceptional customer experiences for years to come as we continue to grow our vehicle lineup.”
Emil Frey France Import Division general manager Pierre Guignot said: “This collaboration reflects our commitment to supporting manufacturers that are redefining the automotive industry.
“Our role is one of a bespoke service partner, providing flexible operational services tailored to Lucid’s specific requirements. Together, we are creating the conditions for a successful market launch in France.”
In May, Lucid Group reported first quarter 2026 revenue of $282.4m, up 20% year-on-year, while vehicle production rose 149%.
During the period, the company posted a net loss of $1.02bn, compared with a net loss of $366.2m in Q1 2025. Loss from operations increased to $989.4m from $691.9m a year earlier.
