Hyundai Motors has signed footballing legend Johan Cruyff to promote the company’s role as an official partner for the 2002 FIFA World Cup in Korea and Japan.

For the next two years Cruyff will take Hyundai’s message as the official automotive partner of the 2002 FIFA World Cup to football fans around the world.

Cruyff’s name, as Hyundai soccer ambassador, will be used in promotional messages and activities to help the company target its key audience and football supporters.

The ambassador image will be used globally in all forms of media including outdoor advertising, point of sale material in dealerships, direct-marketing campaigns, on the internet, poster campaigns and print advertising.

It is also hoped he will make several appearances around the world for Hyundai at events such as major motor shows and press conferences in the run-up to the 2002 FIFA World Cup, and at key matches during the tournament.

Johan Cruyff was a key figure in the golden age of Dutch football during the 1970s, scoring 33 goals in 48 games for Holland. He was a member of the Dutch team that finished as runners up to the Germans in the 1974 World Cup tournament.

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