Kia Corporation’s wholly-owned Malaysian distributor, Kia Sales Malaysia, has announced that it has appointed the Cycle & Carriage Group as one of its key authorized dealers. The South Korean automaker is looking to rebuild its sales and aftermarket operations and improve the brand’s “visibility” in the country.
Kia Sales Malaysia took control of the brand’s distribution and aftermarket operations in Malaysia at the beginning of 2026 from Bermaz Auto, after the two companies agreed to terminate their four-year partnership last November.
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The automaker has adopted a manufacturer-driven strategy in Malaysia, with the aim of building closer relationships with its local customers and sales/aftersales partners, bringing its local operations more in line with its global retail and service standards.
Kia Sales Malaysia held an event to celebrate the new partnership, where the company’s CEO, Hyung Ho Kim, told the gathering: “The appointment of Cycle & Carriage, a renowned automotive brand in Malaysia with a legacy spanning over 125 years, reflects Kia’s commitment to strengthening our retail footprint and elevating the customer experience nationwide, while positioning the brand more competitively within Malaysia’s dynamic automotive landscape.”
Cycle & Carriage Malaysia’s CEO, Adrian Short, stated: “As one of the world’s largest carmakers, Kia is a strong addition to our portfolio. We are proud to welcome the brand and look forward to leveraging Cycle & Carriage’s automotive expertise and customer-focused sales, aftersales, and service excellence to expand the brand’s market reach and deliver exceptional ownership journeys to customers in Malaysia.”
