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November 12, 2018

JLR global sales dip in October despite strong UK and US

Tata Motors' Jaguar Land Rover retail sales in October 2018 fell 4.6% year on year to 44,282 units despite, the company said, strong sales of newer models such as the Jaguar I-Pace and E-Pace SUVs and updated Range Rover and Range Rover Sport.

By Olly Wehring

Tata Motors’ Jaguar Land Rover retail sales in October 2018 fell 4.6% year on year to 44,282 units despite, the company said, strong sales of newer models such as the Jaguar I-Pace and E-Pace SUVs and updated Range Rover and Range Rover Sport.

SMMT data released earlier showed UK retail sales of Jaguar up 82% to 3,324 units while Land Rover volume was up 32% to 6,294, however.

Combined JLR sales in the US last month rose 25% to 10,494 units, according to just-auto/QUBE data.

JLR said China sales fell 49% “as market conditions remain challenging amid tariff changes and continued trade tensions with the US, which are impacting consumer confidence and automotive purchases”.

Sales also declined in Europe (13.5%) “due to ongoing diesel uncertainty” while sales in overseas markets overall were off 4%.

Overall, worldwide, Jaguar retail sales rose 11.6% to 13,764 vehicles in October, up 11.6% year on year, driven by the two new Jaguar SUVs plus the long wheelbase XEL produced by the Chinese joint venture.

Land Rover retails fell 10.5% to 30,518 vehicles last month as increased sales of the refreshed Range Rovers plus the Velar were offset by lower sales of the Evoque and Discovery Sport, primarily in China.

Chief commercial officer Felix Brautigam said: “We continue to face challenges in some markets, notably China. Despite this, we saw a strong performance in the UK and North America, which is a testament to our customers’ loyalty to our brands and the positive response of new customers to our evolving product line-up.

As announced last week, we are implementing a turnaround plan and taking all the necessary steps to rejuvenate our business especially in China. This involves working closely with our sales network and balancing production with demand in the present market conditions to achieve healthy development for our future that is not unduly dependent on incentives.

“Looking ahead to the end of the year, Jaguar’s growth trajectory remains positive, as the all-electric I-Pace and sporty E-Pace compact SUV are growing in popularity and driving demand.

“Meanwhile at Land Rover, while slowing sales in China are disappointing, we remain encouraged by positive demand for exciting new products such as the Velar and the refreshed Range Rover and Range Rover Sport.”

Jaguar Land Rover total retail sales for the 2018 calendar year to date were off 4% to 492,388.

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