Toyota Motor Corp. chairman Hiroshi Okuda said again on Wednesday that the automaker is likely to raise its vehicle prices in the United States to support struggling US carmakers, according to Kyodo News.


”If the symbolic industry of the United States collapses,” it may adversely affect Japan-US relations by stirring up national sentiment there, Okuda reportedly said at a press conference in his capacity as chairman of the Japan Business Federation, the nation’s most powerful business lobby known as Nippon Keidanren.


Okuda said Toyota may raise US prices on the occasion of introducing new versions of current models.


Kyodo News noted that, earlier this year, Okuda said the biggest Japanese automaker may as well raise its vehicle prices in the US market so as to make it easier for American automakers to follow suit to beef up their earnings.


Okuda reiterated his view following General Motors Corp.’s announcement on Tuesday that it will carry out a workforce cut of at least 25,000 to reduce costs.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Honda Motor Co. has ruled out price hikes to help ailing US automakers, saying such increases could violate the US antimonopoly law as a price manipulation.


Okuda, however, said automakers can adjust prices when they introduce new model versions, according to the Kyodo News report.