Mitsubishi is planning to consolidate its model names for the global market as part of its global branding strategy and in concert with greater cooperation with DaimlerChrysler.

Traditionally, Mitsubishi – in common with several other Japanese carmakers – has offered the same models under different model names in different markets, differentiating broadly between Asia, North America, Australia and Europe.

The Pajero SUV for example, is currently sold under the name of the Montero in the US, the Diamante is the Magna/Verada in Australia and Mirage with three doors is the Mirage Coupe in the US and Colt in Europe.

However, it is reported that as part of MMC’s latest business plan (“Turnaround Plan”), the company is seeking to establish a consolidated global brand image.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.