Assembly of Mazda ‘s 2 will begin in Vietnam in October.
The car will be produced at a newly-constructed assembly plant owned by Vina Mazda Automobile Manufacturing in the Nui Thanh district of Quang Nam province. Sales will also begin in October and Mazda expects the 2 to become one of its mainstay products in the Vietnamese market and plans to assemble about 2,000 units per year.
Vina Mazda is the exclusive local distributor in Vietnam. It began selling completely built-up models (2, 3, 6 and CX-9 from Japan; BT-50 pickup from Thailand) in March 2011. Mazda decided to begin local assembly as part of its plan to accelerate business growth in emerging markets under its framework for medium- and long-term initiatives.
Global marketing and sales chief Yuji Nakamine said: “Mazda is commencing local assembly of the 2 as the first step in an aggressive business strategy for Vietnam. With a large proportion of its approximately 90m people in their 30s or under, Vietnam is one of the most youthful and promising emerging markets.”