Assembly of Mazda’s 2 will begin in Vietnam in October.
The car will be produced at a newly-constructed assembly plant owned by Vina Mazda Automobile Manufacturing in the Nui Thanh district of Quang Nam province. Sales will also begin in October and Mazda expects the 2 to become one of its mainstay products in the Vietnamese market and plans to assemble about 2,000 units per year.
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Vina Mazda is the exclusive local distributor in Vietnam. It began selling completely built-up models (2, 3, 6 and CX-9 from Japan; BT-50 pickup from Thailand) in March 2011. Mazda decided to begin local assembly as part of its plan to accelerate business growth in emerging markets under its framework for medium- and long-term initiatives.
Global marketing and sales chief Yuji Nakamine said: “Mazda is commencing local assembly of the 2 as the first step in an aggressive business strategy for Vietnam. With a large proportion of its approximately 90m people in their 30s or under, Vietnam is one of the most youthful and promising emerging markets.”
