Audi has started selling the Audi A6 hybrid car in Japan, its first launch of a hybrid vehicle in the Japanese market.

The vehicle, priced at 6.9 million yen, is around 17% more fuel efficient than the non-hybrid A6 model, the automaker said.

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Audi Japan aims to sell 250 units of the vehicle in Japan by the end of this year and 700 units in 2013, President Hiroshi Okita said at a press conference, Kyodo reported.

He also said that the firm plans to launch a hybrid version of the Audi Q5 SUV car next year in Japan.

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