Pi Technology says that it is strengthening its presence in the Italian automotive market with the appointment of Duel of Milan as their agents.

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Pi Technology delivers software and electronics for automotive applications: one in four heavy trucks in the US runs on Pi engine control software, as well as millions of cars world-wide. The company has been responsible for a number of significant innovations in automotive technology, in areas such as powertrain control, alternative fuels, in-car entertainment, test systems, and telematics. Their customers include automakers and Tier 1 suppliers.


Duel will be responsible for promoting Pi’s offerings and developing new business relationships in Italy. Luca Magni, managing director, Duel said: “The Italian market is renowned for breathtaking and adventurous niche and mainstream automotive products. Pi Technology has excellent, efficient processes and a huge breadth of experience in advanced automotive electronics with a proven ability to move very fast. This is a combination that is very appealing here – there are many low- and high-volume avenues for us to explore.”


Julian Styles, Business Development Manager, Pi Technology said: “Working with Duel will help us to get much closer to the leading lights of the Italian auto industry. This marks a concerted drive to expand our business in the automotive industry centres throughout Europe.”


Pi Technology was formed in 1991 as part of the Pi Group to specialise in the design and development of electronics and software for the volume automotive and automotive related markets. The company now employs 130 engineers in its Cambridge, UK and Detroit, USA offices.

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