Fiat Group Automobiles has lured former Pinifarina design director Lorenzo Ramaciotti out of retirement by making him one of the world’s most powerful style directors.
Fiat CEO Sergio Marchionne created the position for the 59-year old, who spent 32 years at one of Italy’s most renowned design houses and retired on June 30, 2005.
Ramaciotti will report directly to Marchionne. Fiat sources revealed to ANE that designer Frank Stephenson, who is responsible for Fiat, Lancia and Fiat light commercial vehicles, will likely leave the company. Until then, he will report to Ramaciotti. All other Fiat Group Automobiles design heads will also report to the new director. Last month in an ANE interview, Ramaciotti explained his pride in the Ferrari Mythos – “the first concept born under my direct responsibility”.