Fiat is aiming for to exceed a 25% market share in Italy in the next few years.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Speaking at the Bologna car show this week, head of the Fiat brand, Lorenzo Sistino, told Automobilwoche that this target is set regardless of any incentives that the government might offer.


Fiat’s achieved a 24.14% market share in Italy in the first eleven months of the year, up from 23.39% a year earlier.


In Europe Fiat is targeting a seven percent share for 2008. In the first ten months of this year Fiat’s European market share was 6.2%, up from 5.6% a year earlier.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact