Aston Martin has the backing of a major shareholder for a revamp of its model line-up, according to media reports.
Investindustrial SpA (which has a 37.5% stake) has pledged the resources to carry out a business growth plan that could double Aston Martin’s annual sales to around 8,000 vehicles a year.
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Investindustrial Chairman Andrea Bonomi reportedly told journalists in Milan that Aston has an industrial plan which is growing in its ambitions and that Investindustrial is ready with capital to support the plan.
Aston Martin is a relatively small and independent player in the premium sports car segment and therefore does not have the big parent resources for R&D that are available to companies such as Bentley (VW Group as parent) or Maserati (brand owned by FCA).
Aston Martin is said to be considering adding a crossover to its line-up, with more details on its product plans expected to be revealed at the Geneva Motor Show in March.
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