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March 7, 2011updated 08 Apr 2021 8:13am

INDIA: Tata ponders next move in globalisation strategy

Tata Motors wants to take its globalisation plans to the next level by building passenger car plants in strategic overseas markets.

Tata Motors wants to take its globalisation plans to the next level by building passenger car plants in strategic overseas markets.

These are likely to be in countries such as Indonesia, South Africa and Brazil to tap the east Asian, African and South American markets, reported the Hindustan Times.

The company will assemble its Indica and Indigo models as well as the Nano budget car at these plants, the newspaper said.

PM Telang, managing director, India operations, at Tata Motors, told the Hindustan Times: “We are looking at various options to improve our passenger car exports. At this stage we cannot reveal our exact plan.”

Tata is keen to build up its overseas presence and has recently appointed former BMW head of sales in Qatar, Johnny Oommen, as head of its international business, passenger cars, directly reporting to Telang.

The company thinks the Indica Vista and Indigo Manza will appeal in emerging markets. In Europe, the company’s plans are largely centred around small city cars, mainly electric ones. Last week it unveiled the Pixel, a city car based on the Nano platform, and plans to offer an electric variant as well when the car goes into production.

This year so far, Tata Motors’ exports have grown 73% to 52,112 units – mainly trucks and buses.

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