Tata Motors Finance has launched a special scheme to boost flagging sales of its Nano budget model.
Customers will be able to get a loan for the car within 48 hours with TMF providing finance up to 90% at competitive rates.
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Nano sales in November slumped 85% to just over 500 following concerns over safety and the availability of finance. Production problems caused by the move to a new plant have also been an issue.
Sales of the Nano are now at their lowest level since its launch as the world’s cheapest car. Concerns have arisen following a series of fires affecting the car, even though the carmaker is offering free safety upgrades. Sales have fallen for four straight months from a high of 9,000 cars in July this year.
The latest move on finance follows a number of other measures introduced by Tata including a a four-year/60,000km manufacturer’s warranty, at no extra cost and extending this to all existing Nano owners. In addition, all new buyers have the option of a comprehensive maintenance contract at only INR99 per month (US$1.40).
The Nano was conceived as the US$2,500 ‘people’s car’ for India’s aspiring middle classes, many of whom currently use motorbikes but want to upgrade to four wheels. Over 71,300 have been sold since its launch in July last year.
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By GlobalDataThe company last month began offering free safety upgrades for the Nano to assure more than 70,000 owners in India that there are no generic defects in the car.
About half a dozen fires have been reported involving the four door car although there have been no injuries. Tata said an investigation by a team of internal and international experts concluded the reasons for the fires were “specific to the cars which had such incidents” rather than being a general fault.
Production has been moved to a new plant in Sanand, in northwestern Gujarat state, and normal assembly is expected to be resumed within the next two months.
