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August 19, 2014

INDIA: Mercedes to hike prices in India

Mercedes-Benz India has announced an upward revision of the price of its models effective from 1 September.

Mercedes-Benz India has announced an upward revision of the price of its models effective from 1 September.

The quantum of price increase would be up to 2.5%, varying across model range. Mercedes said that rising input costs coupled with other factors like continued high exchange rate [weak rupee] has been impacting the bottom-line, making a price revision “inevitable”.

Eberhard Kern, managing director and CEO, Mercedes-Benz India said: “Mercedes-Benz continues to offer ‘top of the line’ products for its customers and focuses on adding more value to their overall ownership experience. We have decided to upwardly revise the prices of some of our models given the rising input costs and continued high exchange rate. Mercedes-Benz models are highly enriched in terms of features and they command high customer preference in the market. Our aim remains to grow sustainably in the market in the long-term and keep creating new benchmark in modern luxury for our customers.”

Kern further added, “Despite the price hike, the attractive financial solutions from Mercedes-Benz Financial Services like ‘Flexinomics’, ‘Star Agility, Star Lease’ and ‘Star Supersonic’ loan approvals amongst others are all tailor made for our customers. These solutions will provide benchmark value proposition, enabling a hassle free purchase, while our service programmes like Star Care, Star Ease and Road Side Assistance, will enhance the customer’s overall ownership experience.”

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