Reuters reports that Mahindra & Mahindra is planning to launch two new variants of its premium Bolero utility model within the next three months. They are aimed at new customer segments.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The company has reported a jump in its utility vehicle sales and better profitability since the launch of the Bolero model last autumn.


Rajesh Jejurikar, vice-president of marketing at Mahindra & Mahindra, told Reuters that a ‘Camper’ Bolero variant is planned for Mid-March launch with a double-cab pick-up slated for May.


The report adds that Mahindra and Mahindra has a 47 percent share of the Indian utility vehicle market, but has been experiencing tough compatition from Toyota, which launched its Qualis utility vehicle in 2000.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now