Mercedes Benz, BMW and Audi are rapidly expanding their sales networks in India to compete better.
All three will together add 38 new dealerships in 2012, whichmeans, the number of German luxury car dealerships will grow by a third in the next year alone, the Hindustan Times reported. This is in tandem with an expansion of product lines.
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More than 60 luxury models will be sold in India by 2012 with German carmakers accounting for a majority of this segment.
The luxury car market is growing 70% and is poised to cross 20,000 units this calendar year. The focus of premium carmakers is to open new dealerships in Tier-II markets as well as setting up second or third outlets in top 10 cities.
Audi, third placed yet fastest growing of the three, plans to increase the number of sales outlets from the current 13 to 25 in 2012. The new outlets will be in locations such as Lucknow, Nagpur, Coimbatore, Indore, west Delhi and south Mumbai.
BMW plans to triple dealerships by 2015. In the next year, it will add 18 new dealerships to take its tally to 40. New dealerships include Goa.
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By GlobalDataMercedes Benz, which has had the longest presence in India among these three, will add eight dealerships next year taking the total number to 65 in 32 cities.
It is widely expected that luxury car sales in India will reach 150,000 units a year by 2020.
