Sales of imported light passenger vehicles in South Korea continued to fall sharply in April, by almost 30% to 18,219 units from 25,923 units a year earlier, according to member data released by the Korea Automobile Importers & Distributors Association (KAIDA).
Imported brands struggled to keep up with a resurgent Hyundai Motor which continued to gain ground following the recent release of new models including the Palisade and Santa Fe SUVs and the redesigned Sonata passenger car.
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The association pointed to a lack of available stock as a key factor for the huge underperformance on the part of the importers in the South Korean vehicle market.
German brands saw their share of total imports decline to 56% last month from 66% a year earlier, as Japanese brands continued to outperform.
Sales of imported light vehicles were close to 25% lower at 70,380 units in the first four months of the year compared with 93,328 units in the same period of last year.
See also: South Korean sales up slightly in April
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