Hyundai US starts production of new pickup truck - Just Auto
Join Our Newsletter - Get important industry news and analysis sent to your inbox – sign up to our e-Newsletter here
X

Hyundai US starts production of new pickup truck

24 Jun 2021 (Last Updated June 24th, 2021 17:11)

They don't call it a pickup truck but Hyundai's new Santa Cruz, production of which started in Alabama, is just that and clearly targeted at the likes of the recently redesigned Honda Ridgeline rather than the dominant models from the Detroit Three.

Hyundai US starts production of new pickup truck
A Santa Cruz nears the end of the assembly line

Hyundai Motor Manufacturing Alabama (HMMA) has begun building the new 2022 Santa Cruz ‘Sport Adventure Vehicle’ which joins the Sonata and Elantra sedans and Santa Fe and Tucson SUVs on the Montgomery assembly line.

This is the first time HMMA has produced five vehicles at once.

The long awaited model, according to its maker, “shatters both SUV and truck segments, creating an entirely new vehicle category”.

The Santa Cruz has a secure, open bed area which includes a lockable tonneau cover and hidden bed storage for diverse gear-carrying flexibility.

“Santa Cruz, with its bold styling, breaks open an all new segment territory, both for Hyundai and the industry as a whole. Open-bed flexibility coupled with closed-cabin security meets the changing everyday needs of its adventure-oriented buyers, while powerful and efficient engines and superb maneuverability ensure it is a pleasure to drive in urban or off-road environments, claimed Jose Munoz, president and CEO, Hyundai Motor North America.

HMMA recently expanded the plant to add the Santa Cruz.

The new model will begin arriving in US dealerships later this summer.