Genesis, Hyundai Motor’s upmarket vehicle division, has unveiled its new battery-powered flagship SUV, the GV90, at an event held at the Palace of Fine Arts in the US city of San Francisco this week.
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Hyundai confirmed that the new GV90, based on the company’s eMP luxury-focused electric platform, is a production model based on the Neolun concept revealed in 2024.
Euisun Chung, executive chairman of Hyundai Motor Group, said in a statement: “The GV90 is not simply a new vehicle, but a new vision for luxury mobility that brings together inspiring design, AI-powered software and connectivity, and industry-leading safety.”
Hyundai said that the GV90 will be available in two variants: the GV90 Neolun, featuring the Neolun Arch Gate, the world’s first independently opening and closing hidden B-pillar coach doors; and the standard GV90 model, fitted with conventional swing doors. Both models will be equipped with “an array of advanced technologies,” including the world’s first Roof Airbag, a 123.5 kilowatt-hour (kWh) large-capacity high-voltage battery, dual electronic limited slip differential (E-LSD), multi-chamber air suspension, a New Power Control System, a pop-up center OLED Cinematic Display, Pleos Connect, Remote Smart Parking Assist 3, Bang & Olufsen’s Premier 3D sound system with 25 speakers and Dolby Atmos, Ambient Glow mood lighting, Smart Vision Roof and a heated windshield.
The GV90 features a new drive system, with front- and rear-mounted motors delivering a combined maximum power output of 490 kW and 800 Nm of torque. On a single charge, the 7-seater GV90 model has a range of up to 500 km, and can be charged from 10% to 80% in just 22 minutes using a 350-kilowatt fast charger.
Euisun Chung further elaborated on his vision of automotive luxury: “Technology alone does not create luxury, and design alone does not define luxury. The value of innovation lies in transforming the customer experience in intelligent and intuitive ways to improve people’s lives. True luxury is human freedom, and true luxury is beauty, expressed through craftsmanship, authenticity and commitment to excellence. Genesis will embrace these innovations to provide customers with differentiated value and experiences of distinction.”
