Hyundai Motor Group has announced a new global strategy to transform all its model lines to Software Defined Vehicles (SDVs) by 2025.

The claimed industry-leading initiative will deliver an “unprecedented era of mobility”, giving customers the freedom to remotely upgrade the performance and functionality of their vehicles anywhere at any time, the automaker said.

The group also shared plans to change customer experience throughout the vehicle’s entire lifetime via constantly evolving software which will ensure all models, including those already purchased, remain up to date.

This will enable vehicle functions, including safety, convenience, connectivity, security, and driving performance, to be upgraded via over the air (OTA) software updates. Based on the next EV platform, integrated controller, and an internally developed connected car operating system (ccOS), all Group vehicles will be equipped to receive OTA software updates by 2025.

The group expects 20m vehicles to be registered to its connected car service worldwide by 2025. Connected vehicles will provide customers personalised services such as software subscriptions.

Connected car data will also network with future group products including purpose built vehicles (PBVs), advanced air mobility (AAM), robotaxis and robots. By establishing a new data platform, innovative services will be provided through connecting and processing the various data generated throughout the car life cycle, as well as promoting the creation of an open ecosystem in partnership with diverse industries such as logistics and accommodation.

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The group will also invest heavily to integrate hardware and software technology and enhance and “internalise” mobility technology capability. By 2030, the group plans to invest KRW18 trillion in resources, including the establishment of a new global software centre to bolster its software capability and accelerate software defined vehicle development.

“By transforming all vehicles to SDVs by 2025, [we] will completely redefine the concept of the automobile and take the lead in ushering in a never-before-experienced era of mobility,” said Chung Kook Park, president and head of R&D division, HMG.

“Creating visionary vehicles empowered with the ability to evolve through software will enable customers to keep their vehicles up to date with the latest features and technology long after they have left the factory.”