General Motors (GM) continued to roll out its network of dedicated Cadillac showrooms in China ahead of the launch of its upcoming range of electric vehicles (EVs).
The company described the outlets, which it calls Cadillac Pure Electric IQ Space, as “brand experience stores” aimed at meeting the specific needs of EV customers.
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By GlobalDataThe premium Cadillac brand last year began taking orders in China for its first battery-powered model, the Lyriq SUV, with the company saying pre-sales were going well. Deliveries were expected to begin later this year.
So far GM has opened 11 Cadillac Pure Electric IQ Space in seven cities across China, located in major business and financial hubs, as it looked to provide its customers with “more convenient luxury services”. A further 10 showrooms were expected to open in the next six months.
General Motors’s new EV range, which uses batteries produced by its Ultium partnership with South Korea’s LG Energy Solution, will also be sold under the Buick and Chevrolet brands.
The automaker sold 232,000 Cadillac vehicles in China last year of 2,892,000 vehicles sold by its local joint ventures.
