View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
January 20, 2022

GM rolls out Cadillac EV stores in China

Outlets, called Cadillac Pure Electric IQ Space, described as “brand experience stores” aimed at meeting the specific needs of EV buyers.

By Graeme Roberts

General Motors (GM) continued to roll out its network of dedicated Cadillac showrooms in China ahead of the launch of its upcoming range of electric vehicles (EVs).

The company described the outlets, which it calls Cadillac Pure Electric IQ Space, as “brand experience stores” aimed at meeting the specific needs of EV customers.

The premium Cadillac brand last year began taking orders in China for its first battery-powered model, the Lyriq SUV, with the company saying pre-sales were going well.  Deliveries were expected to begin later this year.

So far GM has opened 11 Cadillac Pure Electric IQ Space in seven cities across China, located in major business and financial hubs, as it looked to provide its customers with “more convenient luxury services”. A further 10 showrooms were expected to open in the next six months.

General Motors’s new EV range, which uses batteries produced by its Ultium partnership with South Korea’s LG Energy Solution, will also be sold under the Buick and Chevrolet brands.

The automaker sold 232,000 Cadillac vehicles in China last year of 2,892,000 vehicles sold by its local joint ventures.

Free Report
img

What's next for the Automotive industry?

The theory of the peak car – particularly in the triad markets of the US, West Europe and Japan – and the need for sustainable transportation have driven the pivot to mobility in the automotive industry. Both of these drivers are motivating OEMs to change, while society at large is interested in sustainable transport.    GlobalData’s forward-looking report provides you with insights into the direction that the automotive industry is heading in the next few years. It covers: 
  • The forces transitioning automotive to mobility services 
  • CASE megatrends, and their relationship with COVID-19 
  • The way forward for autonomous vehicles 
  • Sustainability issues in automotive 
Examine the factors contributing to the future growth of different segments of the automotive industry.   Download the full report to align your strategies for success and get ahead of the competition.  
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU