General Motors, global automotive supplier Magna, and technology services and consulting company Wipro Limited, have announced a partnership to develop a B2B sales platform for buying and selling automotive software.

The platform, called SDVerse, is focused on the automotive software sourcing and procurement process by providing a matchmaking platform for buyers and sellers of embedded automotive software.

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SDVerse is currently in development and expected to feature hundreds of automotive software products, and participants from across the automotive value chain are invited to join.

In addition to the founding members, an exclusive “Launch Partner” group is already in place led Ampere, FEV, Forvia, HL Mando, NXP Semiconductors, TTTech Auto, and Valeo.

Prashant Gulati has been named CEO of SDVerse.

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Harmeet Chauhan, Global Head Wipro Engineering Edge, Wipro Limited said: “The market for automotive software is expected to nearly double this decade, potentially outpacing the growth of software development talent pools.”

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Dan Nicholson, Vice President, Strategic Technology Initiatives, General Motors said: “Automotive grade software development is rapidly transforming, and we all need to ask ourselves how we get customers really unique differentiating features faster. Part of that is identifying the common underlying code that can be shared in the name of higher quality and lower costs for our end customers.”

GM, Magna, and Wipro collectively designed and developed SDVerse, which will be governed collaboratively by the founding members. Global strategy consultant Roland Berger has served as the project’s strategic advisor since the program’s inception.