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Volkswagen is starting a new sustainability advertising campaign under its ‘Think Blue’ initiative beginning tomorrow (5 August). in Germany.

“‘Think Blue.’ forms part of our efforts to convey this message and to motivate people to join in,” says VW Group and VW passenger cars Luca de Meo. “We have set ourselves the ambitious target of becoming the greenest automaker. Our products and this campaign demonstrate we have what it takes to achieve that.”

In February 2010, ‘Think Blue.’ became the umbrella for Volkswagen’s activities relating to sustainability and the long-term project has been rolled out in more than
30 markets.

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By GlobalData