DaimlerChrysler’s Smart brand is not going to the US.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more


The decision followed Smart parent DaimlerChrysler’s announcement in Stuttgart on April 1 that it had killed the Smart ForMore SUV.


The ForMore was to have been the first Smart model sold in the US.


DaimlerChrysler also said its Smart division would undergo a €1.2 billion restructuring.


“At this point, we are putting everything on hold,” a spokeswoman said.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“There has been work done on the Smart project and where it would fit in. We have all that intelligence. We will hold onto it.”


The Smart brand was to have been a separate franchise with up to 80 dealers.


The brand was to be launched in the US with the ForMore in September 2006.


Additional products, including the second-generation ForTwo cars, were to have come in 2007 and 2008.


Mercedes-Benz USA’s small Smart team in the US already is being disassembled.