Mazda Motors Europe will establish a new wholly-owned national sales company (NSC) in Ireland on 1 July.


Ireland will join Russia as a new NSC, as well as planned launches in the Czech Republic and Slovakia, which were announced earlier this year. By the end of 2006, Mazda Motor Europe will have expanded its NSC count to 15, up from 11 a year ago.


Mazda has sold cars and trucks in Ireland for 32 years through its current agent, Motor Distributors, which has a network of 33 dealerships.


The new NSC will be called Mazda Motor Ireland and its managing director will be David McGonigle, 37, who joined the automaker in April 2002 as country manager for Mazda Credit in the United Kingdom.


In July 2003, he took over as fleet and re-marketing director at Mazda UK and during the next year and a half increased Mazda’s fleet sales in the UK from 5,000 to 15,000 units. Since February 2005, McGonigle has led the project for the establishment of the Ireland NSC.

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Prior to joining Mazda, he worked for Jaguar, Land Rover and Ford in a variety of posts.


“We have a strong history in Ireland and a vibrant dealer network” said Mazda Motor Europe vice president for sales Philip Waring. “This, combined with a strong Irish economy and a strong product line up, provides a solid basis for the development of the brand.”