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August 25, 2015

GERMANY: Magna to highlight future mobility at IAA

Magna is to showcase its Transformobility Exhibition at the Frankfurt Motor Show next month.

Magna is to showcase its Transformobility Exhibition at the Frankfurt Motor Show next month.

“What if the car of the future could transform traffic into open roads, gestures into actions, emissions into oxygen, frustration into freedom, and blind-spots into plain sight?” said a Magna statement.

“Magna’s Transformobility Exhibition will display technologies that address many of these issues, from developments in the connected car, including autonomous driving features and cyber security, to alternative propulsion solutions and lightweighting.”

As part of the exhibit, Magna will also host 12 university engineering and industrial design students who are finalists in a Car of the Future Design Challenge.

While at the Motor Show, these 12 finalists will form teams to compete in a three-day design challenge at the Magna booth.

The 12 finalists represent the following universities:

• Imperial College London• Pforzheim University of Applied Sciences• University of Antwerp• University of Applied Sciences Upper Austria• Institute of Applied Arts and Design• FH Oberösterreich• Munich University of Applied Sciences• University of Leuven

The Magna exhibit will be on display for the whole of the Frankfurt Motor Show, from 15-27 September.

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