Ford of Europe said sales in its traditional 19 markets fell 4.4% to 93,700 in July as overall market demand weakened even as the company continued to see strong sales for its new Focus and C-Max.

In all 51 of its European markets, Ford sales fell 0.9% to 118,300 in July. For the first seven months of the year, Ford sales in those markets totalled 953,800, up 1.3%, boosted by sales gains in Germany, Russia and Turkey.

“Our newest vehicles are breaking through with customers, especially the new C-Max and Focus, and we are making substantial progress in Germany, Russia and Turkey,” said Roelant de Waard, vice president, sales and marketing at Ford of Europe. “At the same time, demand was fairly soft in July industry-wide, particularly in southern Europe as concerns about the economy are impacting consumer confidence.”

Ford’s market share in its traditional 19 European markets totalled 8.3% for the first seven months of the year, 0.3% lower in the same period of 2010. Ford’s market share in July fell 0.2% to 8.1%. Ford was Europe’s second best-selling vehicle brand in July and through the first seven months of 2011.

In Germany, Ford has seen in market share grown from 6.9% to 7.3% year to date with total sales of 152,000 units.

The company notes that in July, it retained market leadership in the UK, Denmark, Ireland and Turkey, and continued to be year to date market leader in the UK, Denmark, the Czech Republic and Turkey.