Chevrolet wants to more than double European sales to 1m vehicles within five years, its head of its European operations has said.

“In the next five years, in 2015-2016, we intend to sell 1m vehicles per year of Chevrolet in Europe,” Chevrolet Europe president Wayne Brannon told AFP at a media event.

GM Daewoo supplies most of the Chevrolet branded models sold on the continent.

Chevrolet’s European sales fell 16% last year to 426,000 vehicles, mostly due to the slump in Russia, the company’s largest market on the continent, where sales of all vehicles about halved.

The company was able to boost sales in western European markets, however, which Brannon attributed to its “very good offer in the mini and small segments”.

Upcoming new models include the redesigned Spark and Brannon was confident Chevrolet would continue to win new customers in Europe.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“We see the beginning of a global product renaissance and we’re going to continue this renaissance in the next 18 months,” he said.