BMW has announced that the BMW C1 two-wheeler will have no successor in the foreseeable future. The company has conceded that the C1 scooter has missed its sales targets, even though it says the media response has been positive and public interest is high.
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Some 10,600 units of the C1 were sold in 2001. BMW says that it is in talks with its production partners about ‘how production volume can be adapted to the discernable reduced demand’.
The C1 debuted in 2000 amid claims that it was a ‘bike/car hybrid that combines the best aspects of both modes of travel to create a real solution for the problems of city driving’. However, its design proved controversial, with some countries refusing to allow the scooter – fitted with an overhead cage structure – to be ridden without a crash helmet.
BMW says that the C1 will remain a component in the product range of the BMW Group ‘beyond the year 2003 in all its colour and equipment variants’.
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By GlobalData
