Despite a rise in European and US market shares, Audi today said its sales in March fell 10.7% over the same month last year, to 90,400 cars.


“Thanks in part to the successfully launched Q5, our order intake is now significantly increasing,” said Audi sales and marketing chief Peter Schwarzenbauer. “The trend is positive: Our monthly results have been continually improving since January, a difficult month for everybody.”


The company said that in Europe and the US, sales exceeded expectations in March.


US sales declined 19.4% to 6,433 cars. However, the carmaker increased its share in the premium market by 1.3 percentage points to 7.8%. In North and South America combined, Audi sold nearly 8,500 cars in March – 14.5% fewer than in the preceding year.


In Canada sales of the brand were up in the month to 979 units, a year-on-year rise of 25.4%. In western Europe, Audi sold 61,200 cars in March – a decline of 12.9%.

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Audi said that it had fared comparably well in a difficult overall market with its market share expected to reach 4.3%, up from 4.1% in 2008.


In the region Asia-Pacific, Audi increased its sales by about 5% compared with the preceding year, with a total of around 15,600 cars sold – thanks especially to the success in China, its second-largest foreign market in March.


Here, the brand recorded its strongest month ever with 11,848 cars sold in China (including Hong Kong) representing an increase of 6.6%.


This success was primarily attributable to the newly launched long wheelbase A4, the company said.