Geotab has launched GO Focus, an AI-powered safety sensor aimed at enhancing driver safety while addressing privacy and compliance requirements.
The device integrates with Geotab’s existing GO Device to offer targeted video insights, capturing only essential events to aid in safety and accident investigations.
GO Focus is specifically designed for fleets operating under privacy regulations or labour agreements that prohibit inward-facing cameras.
With a road-facing sensor, no microphone, and no removable storage, the device ensures that safety insights are gathered without infringing on driver privacy.
For organisations restricted from using in-cab video, GO Focus provides a compliant alternative to monitor safety risks.
The system identifies unsafe following distances, enabling fleet managers to detect and address potential hazards.
In the event of a collision, the forward-facing sensor automatically records and uploads footage, ensuring that key incidents are documented.
Drivers can also manually trigger recordings using a dashboard-mounted button, allowing them to capture video evidence when needed.
Geotab product management vice-president Sabina Martin said: “GO Focus offers a balance between privacy and safety.
“This AI-powered sensor accurately captures a leading collision risk, following too closely, which is often caused by distraction, fatigue, or phone use. With this data, fleet managers can coach drivers more effectively, reducing preventable crashes. And if an accident occurs, they still get the footage they need. GO Focus is a valuable addition to Geotab’s safety suite, empowering fleets to improve driver safety.”
In a collaborative effort to further enhance driver safety, Geotab and Vitality have established a joint venture (JV).
This partnership combines telematics data with behavioral science to create a unique solution aimed at improving driver safety and well-being.
The JV’s initial offering grants fleets access to a behavior change platform that employs Vitality’s proven toolkit to incentivise and reward safe driving.
The programme is designed to yield lasting improvements in driver performance, reduce accident-related costs, and decrease fleet risks, contributing to safer and more efficient fleet operations.
The joint offering from Geotab and Vitality aims to empower organisations with data-driven insights, positive driver coaching, and a rewards system to mitigate these risks and lower expenses.
