The Geneva International Motor Show (GIMS) and Qatar Tourism have announced a partnership to develop and host the newly designed ‘Qatar Geneva International Motor Show’ in Doha.

In a statement, the partners said the ‘platform is positioned as a new world-renowned motor show for the Middle East’. Exhibitors and enthusiasts, the GIMS organisers said, can ‘look forward to the much-anticipated GIMS 2022 from 19 to 27 February as well as the new format in Doha’.

They also said the collaboration is considered a natural fit for a new progressive show, ‘given that GIMS has been pioneering the automotive space since 1905 and has built a strong brand reputation in the sector and that Qatar stands out globally for its outstanding experience offer and infrastructural capabilities’.

With the Qatari capital as backdrop, the Doha show ‘will stand out as an essential calendar event for exhibitors and car lovers from around the globe’, the statement said.

The first edition of Qatar Geneva International Motor Show is planned for the autumn of 2022 or 2023 and the final dates will be confirmed in the coming weeks. The organisers intend the event to take place every two years.

The full Qatar concept reveal will be made during GIMS 2022.

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By GlobalData

Qatar Airways Group Chief Executive and Chairman of Qatar Tourism, His Excellency Mr Akbar Al Baker, said: “In line with the national strategy, Qatar National Vision 2030, we are expanding our tourism proposition to position Qatar as a world-leading destination and ensure guests enjoy the very best of Qatar.”

“In addition to extensive hotel and resort development, the refurbishment and creation of tourism assets and an expanding culinary scene, hosting internationally renowned events is an important pillar of our strategy. We’re pleased to partner with the highly distinguished Geneva International Motor Show and look forward to a collaborative relationship to bring this eminent event to our shores.”

Maurice Turrettini, President of the Permanent Committee of the Geneva International Motor Show, stated: “We are very proud and honoured, that Qatar Tourism has put their trust in us for the conception of the new motor show in Doha. Our partnership is the result of very trusting and constructive discussions from day one. The joint forces with Qatar Tourism empower us to focus on the upcoming 91st edition of GIMS in February 2022, where we will be able to gather ideas and learnings for the new motor show in Doha.”