Kia Motors UK already has the longest warranty on the market – seven years for European-built Ceed – and now plans to backdate it as part of its new approved used car scheme.


All used cars under 18 months old, or with less than 15,000 miles recorded, will have their warranty ‘re-wound’ to what it was when new – three, five or seven years.


It’s an interesting move from a group becoming known for marketing innovations. Parent Hyundai Motor recently launched a finance package in the US that allows penalty-free return of a car if the buyer loses his or her job, subject to some conditions, as you’d expect.


Kia UK’s fleet and remarketing chief Andrew Sellers, said: “This is a statement from the company that we are confident in the reliability of our products and our warranties. We are also offering a class-leading 60-day exchange plan which no one has offered before. Along with multi point check and seven-day drive away insurance.


“Most companies offer between 14 and 30 day exchange plans, but we are saying that if there is any fault we cannot rectify in 60 days, we’ll change the car.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Kia’s new ‘approved used car programme’ is now called just that in place of a previous scheme called Kudos.


Sellers said: “With Kudos people did not really know what it meant. The new programme does exactly what it says on the tin. People understand what it is. It is not a new brand.”