First Zeekr model, the 001, is manufactured at Geely’s Da Jiang Dong plant in Hangzhou

Zhejiang Geely Holding Group’s premium electric car brand – Zeekr (Chinese name: Ji Ke) – is reportedly planning to start sales of its cars in Europe from next year.

Reuters reported that An Conghui, CEO of Zeekr and Geely president, has told journalists that Geely would market its 001 electric crossover in Europe next year.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

According to the Reuters report he also said that Geely had created Zeekr with the aim of meeting standards in Europe and the US from the outset.

Other Chinese makers, such as Xpeng and Great Wall, are also targeting the European market.

Geely is also said to be seeking to spin-off the Zeekr brand and business unit.

Zeekr launched the 001 in China late 2021. The car itself is manufactured at the rebranded ‘Zeekr Intelligent Factory’ in Hangzhou Bay. What has been termed a “global market expansion” is planned to commence during 2023.

Is Geely’s Tesla-chaser more than an attention Zeekr?

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Neonode has won the Innovation Award for Driver Monitoring Software for its camera-based, MultiSensing®-powered solution that delivers precise hands-on-wheel detection, regulatory-ready safety performance and low-footprint integration. Discover how Neonode is redefining driver monitoring, UX and compliance for next-generation semi-autonomous vehicles.

Discover the Impact