Nissan’s premium Infiniti brand has revealed its first global entry in the compact segment which is central to its future volume growth plans. Infiniti says the new model will attracts a new generation of premium buyers.

Infiniti maintains that the Q30 challenges convention with its ‘bold character and daring shape’ and exemplifies Infiniti’s ‘design-led approach to product development’.

Speaking at the show, Roland Krueger, President of Infiniti, said: “Q30 makes a daring visual statement through its sculpted, concept-car exterior, unconventional stance and asymmetric cabin design. The car has been engineered to exacting standards to deliver a driving experience that is unmistakably Infiniti. Q30 will accelerate the company’s strategy to become a leading global manufacturer of premium cars.”

Infiniti sold a record 136,700 new vehicles worldwide during the first eight months of 2015, representing an increase of 14% compared to the same period in 2014. The brand also set records in China, Asia & Oceania, and EMEA (Europe, Middle East & Africa).

The Infiniti Q30 will go on sale in selected markets later in 2015.