Sales of PSA Peugeot Citroën vehicles increased in the first six month of 2004, with 1,743,000 units sold worldwide, up 3.2% from the year-earlier period. Of these, 1,021,000 were from the Peugeot marque and 722,000 from Citroën.
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This trend should allow the group to achieve its objective of a modest increase in full-year sales.
In a European market for passenger cars and light commercial vehicles that rose 3.7% during the first half, registrations of PSA Peugeot Citroën vehicles declined 1.7% to 1,324,000 units, of which 717,000 from the Peugeot marque and 607,000 from Citroën. For the period, the group’s share of the European market stood at 15.0% (8.1% for Peugeot and 6.9% for Citroën), compared with 14.8% in second-half 2003. These results are in line with the group’s forecast of stable sales in Europe in first-half 2004, in the run-up to new vehicle launches.
In a French market that increased by 1.2%, PSA Peugeot Citroën registrations were down 5.0% to 414,702, from 436,710 in first-half 2003. Market share was 32.3%.
In the United Kingdom, where the market expanded by 3.0%, group registrations decreased 8.6% to 171,000, versus 187,000 for the first six months of 2003, for a market share of 11.1%. Adversely affected by the euro’s appreciation against the British pound, PSA Peugeot Citroën continued to focus on the most profitable market segments.
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By GlobalDataIn Italy, following two years of sharp rises in registrations and market share in 2002 and 2003, PSA Peugeot Citroën continued to expand, achieving an increase of 6.1% in a market that rose by 3.0%. With 164,000 registrations, group market share stood at 11.7%.
In Spain, where the market expanded by 14.6%, PSA Peugeot Citroën registrations rose 8.5% to 204,000. With a market share of 21.4%, the group is the top-ranked carmaker in Spain.
In a German market that declined by 1.3%, PSA Peugeot Citroën registrations were down 4.2% to 102,000, for a market share of 5.8%.
Outside Western Europe, sales rose by 29.3% to 468,000 vehicles, of which 331,000 were from Peugeot and 137,000 from Citroën. Sales from outside Western Europe accounted for 26.9% of the worldwide total, compared with 21.4% in first-half 2003 and 24.9% for full-year 2003.
In Latin America, in a recovering automobile market, sales of PSA Peugeot Citroën vehicles grew by 25% to 65,000 units. In the Mercosur countries, the group’s main target in the region, PSA Peugeot Citroën registrations were up 24.3% to 46,000 units in a market that increased by 22.3%, rising 11.2% in Brazil and 143.6% in Argentina. In Argentina, group registrations more than doubled to 17,000 units, while the market expanded from 55,000 to 134,000 units. In Brazil, group registrations were stable at 29,000.
In Central and Eastern Europe, group sales rose 21% to 123,000 units. In the six main Central European countries (Poland, Hungary, the Czech Republic, Slovenia, Croatia and Slovakia) plus Turkey, PSA Peugeot Citroën continued to grow, with 95,000 cars sold, an increase of 21.8%. In Turkey alone, sales of PSA Peugeot Citroën vehicles more than doubled to 35,000 units, from 14,000 in the prior-year period, as the group benefited from the market’s sharp expansion.
In China, in a market shaped by price cuts and heightened competition, group sales, which nearly doubled between 2001 and 2003, declined slightly in first-half 2004 to 47,000 units, from 52,000 units. The pursuit of an ambitious product plan and the introduction of the Peugeot marque with this summer’s launch of the Peugeot 307 sedan should enable Dongfeng Peugeot Citroën Automobiles to return to sales growth.
Following a first-quarter 2004 shaped by the Group’s resilient performance and stable sales, which rose 0.3% worldwide, PSA Peugeot Citroën enjoyed a record second quarter. Sales accelerated sharply, totaling 917,000 units for the period, a 6.0% increase over second-quarter 2003, reflecting the initial benefits of the announced new product offensive.
Some 38,000 units of the Peugeot 407 have been sold since its rollout on April 22. In France, 18,000 orders have already been received in two months, which represents half the full-year sales objective for the 407.
