Ford shows its new entry pickup for America - Just Auto
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Ford shows its new entry pickup for America

09 Jun 2021 (Last Updated June 9th, 2021 13:28)

Ford has shown its new compact pickup - called Maverick - for the Americas that will be built in Mexico and on sale later this year.

Ford shows its new entry pickup for America
2022 Ford Maverick Lariat

Ford has shown its first standard full-hybrid pickup in America, the Maverick. It also says the compact pickup will be the most fuel-efficient truck on the market with a targeted EPA-estimated rating of 40 mpg in the city.

Priced at a starting price of $19,995, Ford says the vehicle comes with a flexible layout for loads and some 1,500 pounds of payload capacity.

“The Maverick product proposition is like nothing else out there. It’s a great-looking truck featuring four doors with room for five adults, a standard full-hybrid engine with city fuel economy that beats a Honda Civic, plenty of towing and hauling for weekend trips or do-it-yourself projects, and it starts under $20,000,” said Todd Eckert, Ford truck group marketing manager. “Maverick challenges the status quo and the stereotypes of what a pickup truck can be. We believe it will be compelling to a lot of people who never before considered a truck.”

The Focus-based Ford Maverick is a compact truck with a unibody design and the first pickup in America with a standard full-hybrid powertrain. Its 2.5-liter Atkinson-cycle four-cylinder hybrid powertrain delivers 191 horsepower when combined with the electric motor, and 155 lb.-ft. of torque mated to a continuously variable transmission driving the front wheels. It features an in-house-designed and manufactured electric traction motor.

“One thing that’s non-negotiable is that Maverick is Built Ford Tough,” said Chris Mazur, a third-generation Ford employee who led development of the all-new pickup as chief engineer. “Our engineers were unrelenting, putting it through a battery of vicious on-road, off-road, environmental and simulated customer use testing until we were satisfied. Ford trucks are Ford trucks – through and through.”

The Maverick comes with a standard 8-inch centre touch screen that features Apple CarPlay and Android Auto compatibility.

Maverick has standard FordPass Connect with embedded modem and Wi-Fi for up to 10 devices.

Ford Co-Pilot360 technology includes standard Pre-Collision Assist with Automatic Emergency Braking and Automatic High Beam Headlamps. Available options include Adaptive Cruise Control with Stop & Go, Blind Spot Information System with Cross-Traffic Alert, Lane Centering and Evasive Steering Assist. Five standard drive modes include Normal, Eco, Sport, Slippery and Tow/Haul to enhance performance and confidence over various driving conditions.

Ford says the ‘Flexbed’ system gives customers organization and storage solutions to secure cargo, while accommodating Ford accessories and creative DIY solutions. Ford says its team developed its features after watching people at home improvement and furniture stores as well as college kids moving into their dorms, observing how they struggled to load things into small crossovers and cars while working around the cargo limitations they faced.

People can create segmented storage, elevated floors, bike and kayak racks and more by sliding 2x4s or 2x6s into slots stamped into the side of the bed. There are two tie-downs, four D-rings and built-in threaded holes in the sides to bolt in new creations.

“The whole bed is a DIY fan’s paradise,” said Keith Daugherty, an engineering specialist who helped develop the truck box for Maverick. “You can buy the bolt-in Ford cargo management system and we’re happy to sell it to you, but if you’re a bit more creative, you can also just go to the hardware store and get some C-channel and bolt it to the bed to make your own solutions.”

Gaby Grajales is a Ford electrical engineer who helped develop standard built-in 12-volt electrical power prewired to an easily removable cover on either side of the back of the bed to support DIY electrical projects.

“People have forever been hacking into their wiring harness to run things like lighting, air pumps and other useful accessories,” said Grajales. “This is a better solution – we’re enabling customer needs while protecting the taillamp wiring and creating a fused circuit to avoid compromising the overall electrical system. With this, you have the option to select the factory-available box lighting or install your own home-built lighting setup, or even invent a whole new use for the 12-volt access points.”

Beyond DIY electrical, there are two available 110-volt 400-watt outlets – one in the bed and one in the cabin – that can power phones, laptops, small TVs, a cordless tool battery charger, or a small, corded tool like a jigsaw.

The 2022 Ford Maverick goes on sale this autumn.