Ford has announced it will accelerate its electrified vehicle plan in the Middle East by launching four new hybrid vehicles over the next four years, building on its ‘global promise to provide customers with affordable and capable electrified vehicles’. 

“These are incredibly exciting times for Ford in the Middle East with our aggressive product plan coming together, and a full range of electrified vehicles planned for the near term,” said Jacques Brent, president, Ford Middle East and Africa.

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The Middle East is one of the world’s most receptive new energy vehicle markets, Ford says, due to strong government support around the region and growing customer acceptance. The UAE government has stated that it is targeting a 15% reduction in carbon emissions by 2020 – and a 20% target for electric vehicle adoption within its own fleet.

Ford’s Middle East electrified vehicle plan will focus on hybrids in the utility segment – one of Ford’s core strengths.

The Ford F-150 Hybrid is the first vehicle to be confirmed for launch in the Middle East as part of those plans, joining the Fusion Hybrid currently available in some Middle East markets. The F-150 Hybrid will offer powerful towing and payload capacity and operate as a mobile generator.

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Ford’s global utility lineup will feature the company’s first hybrid models powered by EcoBoost rather than naturally aspirated engines, further improving performance and fuel economy.

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Leading in electrification is fundamental to Ford’s ‘transformation to becoming the most trusted mobility company, designing smart vehicles for a smart world’, it says. The company recently announced a dedicated electrification team, focused exclusively on creating an ecosystem of products and services for electric vehicles and the unique opportunities they provide. This builds on Ford’s earlier commitment to invest US$4.5bn to deliver 13 new electric vehicles in the next five years, including the Ford F-150 Hybrid and a hybrid autonomous vehicle designed for commercial operations in mobility services, starting in North America.

Ford will be showcasing its new products and technologies during the Dubai International Motor Show on 14-18 November at the Dubai World Trade Centre, Hall-1.