In conjunction with SAE International's WCX 18 event, FCA US has set up a 'Pitch Pit' operating on 10 and 11 where, in private meetings with the automaker's purchasing and engineering representatives, suppliers who might not otherwise have such an opportunity are touting their innovations and products in an "energetic setting".
The activity is a first for SAE's annual engineering showcase, now in its 112th year. FCA US says Pitch Pit is its exclusive.
"The motivation behind Pitch Pit is consistent with our continuous pursuit of innovations that exceed the expectations of our customers," said Scott Thiele, chief purchasing officer, FCA.
"This departure from our conventional purchasing protocols can only energise the process of finding the best available technologies," added Thiele.
The meetings take place in a secure setting on the exhibit floor at Detroit's Cobo Center. Suppliers who have exhibits will have 30 minutes to explain how their innovations address consumer needs in an efficient, cost-effective manner.
"SAE was excited to work with FCA to help deliver the first ever Pitch Pit," said Jim Forlenza, group director, engineering events, SAE International.
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"Pitch Pit embodies the continuing evolution of WCX by fostering networking platforms that lead to new conversations, new ideas and new business opportunities."
FCA US also holds its annual MatchMaker event where it brings more than 3,000 minority-, women- and veteran-owned businesses to its headquarters in Auburn Hills, Michigan, to connect management and buyers with potential suppliers. The trade show has generated more than $3bn in new business opportunities for participating companies since 2000.
